Decoded Fashion has brought together a group of innovative leaders and disruptors from across the fashion and technology industries, to advance our vision and continue to drive a dialogue between the two spaces. Find out more about who they are below.
UK Advisory Board
William Kim, CEO, AllSaints
William Kim is the CEO of AllSaints. He joined in October 2012 to expand the brand’s global reach and maximise existing and new product opportunities with his design-driven and digital perspective. Under Kim’s direction, AllSaints has launched in-house music and film arm AllSaints Studios, completely restructured the technical backbone of the company, and instilled an agile work culture across its 2,500 global employees.
Caroline Rush CBE, CEO, British Fashion Council
Caroline Rush is the Chief Executive of the British Fashion Council. She has 20 years of experience in Marketing and PR across both consumer and corporate communications in fashion, music and lifestyle sectors and has managed her own business for five years, during which time she delivered strategic communications and full press office function for the British Fashion Council.
Sheena Suavaire, Global Marketing and Communications Director, TOPSHOP
Sheena Sauvaire first joined the Arcadia-owned brand as marketing director in 2006, and has since overseen campaigns including Topshop’s tie-up with Kate Moss in 2007 and its ongoing activity around London Fashion Week. She has also led the marketing for Topshop’s international expansion, beginning with the opening of its flagship store in New York in 2009, and subsequent launches in Chicago, Las Vegas, Los Angeles and Hong Kong.
James Wintle, Global Director of Digital and Technology, AllSaints
James Wintle joined AllSaints in August 2005 in the Retail team, after 3 years across Flagship stores and Area Management took leadership of the brand’s digital business. Since then Wintle has expanded AllSaints’ digital & eCommerce presence from the UK to Europe, North America and most recently Korea to great success, with a key focus on customer experience & engagement.
John Mooney, Creative Director Menswear & Production, ASOS.com
After graduating from the Royal College of Art and winning its BFC Princess of Wales Charitable Trust bursary, Lanvin, Mercedes and DuPont awards, John Mooney began his career at Alexander McQueen where he re-established the menswear line and designed stage outfits for David Bowie. He moved to Topman in 2004, progressing quickly to Senior Designer and was responsible for outerwear and many of the designer collaborations, most notably LENS.
Kate Blythe, Global Content Director, MATCHESFASHION.COM
Kate joined the team in early 2013 to head up the in-house editorial team and help create engaging, inspiring content across all platforms that speaks to luxury customers everywhere and on every device. Under the direction of Kate, MATCHESFASHION.COM produces a bi-annual print magazine and two weekly online magazines containing designer interviews, fashion shoots, and trend advice.
Deborah Bee, Director of Creative Marketing, Harrods
Deborah Bee has worked at various magazines and newspapers including Vogue, Cosmopolitan, The Times, Guardian etc, as a writer, fashion editor and later as an editor. Having been editor-in-chief of Harrods Publishing for several years, her remit now includes a wider influence over the written and visual communications from Harrods, as well as the overall creative tone of voice of the store.
Dolly Jones, Digital Strategy Director, Condé Nast Digital Britain
Dolly Jones is responsible for an awarding-winning website that is the most fashion-forward and regularly updated fashion destination online, as well as all Vogue’s social media trajectories. In 2008 her role was expanded to Executive Editor of Condé Nast Digital, while remaining editor of VOGUE.COM which now boasts a monthly average of 2.2M unique users and 50M page impressions.
Amy Cole, Head of Brand Development EMEA, Instagram
Amy leads Instagram’s brand development for Europe, the Middle East and Africa. In her role she works closely with marketeers across brands, agencies and other organisations to help inspire and advise on their Instagram strategies, helping them deliver against their business and campaign objectives.
Doug Gardner, CIO, River Island
Doug joined River Island in 2011 as Chief Information Officer and is responsible for overall tech and IT strategy with primary focus on digital and e-commerce. Since 2011 River Island and launched a new web platform, apps and mobile site along with building out international capabilities like language, payment and delivery offerings.
Katie Baron, Head of Retail, Stylus
Formerly a fashion producer, Katie is an author, journalist, trends forecaster and creative content consultant. Thanks to a series of key roles within a host of thought-leading creative businesses including Liberty, Harpers Bazaar UK magazine & integrated creative agency Yellowdoor, Katie has been in the rare position of being the brand, the brand agency and now a brand strategist.
Michelle Sadlier, Head of Innovation & Social Media, Hunter
Passionate about new approaches to old processes and the agile start-up industry, Michelle Sadlier is the Head of Social Media and Innovation at Hunter. Born in Dublin and living in London, Michelle’s previous roles included being the first global digital hire at luxury fashion PR agency Karla Otto and heading up social media for NET-A-PORTER.
Daniel Bobroff, Co-founder, Fashiontech Inc
Daniel is the CEO and co-founder of FashionTech Ventures. He has a career of 25+ years as a technology pioneer, entrepreneur and investor with a wide body of published work. He is a leading figure in the emerging arena of FashionTech.