London Summit 2017
The IET: Savoy Place, May 16-17

Fashion Futures


The Fashion Futures Awards launched in May 2015 in partnership with the British Fashion Council in London, before heading to New York for the first US edition, with the support of W magazine.


Judged by an elite panel of international experts, the awards return to London this May. Entries will be judged on creativity, innovation, experience and consumer connection.

To nominate, please fill in the form at the bottom of the page by March 24th 2017The shortlist will be announced on April 4th 2017.  


This is an event for disruptors, visionaries and innovators pushing the boundaries of what’s possible in Fashion and Retail.




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Bytes & Bricks

Best integration of digital, and technology into the in-store experience

Today, customer experience – the heart of all interactions between brands and consumers – is increasingly powered by new technologies and brand experiences. This award recognises a brand that has used technology to enhance the in-store experience for their consumer.


Beyond the Runway

Most engaging campaign launch that has increased brand awareness

In this new landscape, technology has increasingly become the catalyst for creativity and ROI during major events in the fashion calendar. This award recognises the most creative use of technology to engage, promote and connect to go beyond the runway.


Digital Coalition

Best brand and startup collaboration

Many brands are seeking out opportunities to innovate through collaborations with tech, while startups have been able to enhance their offerings through partnerships with fashion and retail brands. This category aims to recognise a collaboration between a startup and a fashion industry player with proven business impact.


The Game Changer

Startup set to disrupt fashion in 2017

Technology evolves every quarter, opening up new possibilities for fashion and retail – and a lot of the ideas come from small startups with incredible technology. This award highlights a startup that’s making waves in the fashion and retail industry this year.


Master of Mobile

Most innovative use of mobile

Mobile-based commerce has been growing exponentially as one of the most disruptive changes affecting the industry. This award aims to recognise the brand, retailer or start-up leading the revolution in fashion and retail. Whether it’s through a mobile app, a new payment solution or messaging, this category celebrates the unique innovations that mobile technology is creating for fashion and retail.


The Visionary presented by the BFC

Pushing the boundaries in fashion and technology

This award recognises two leaders – one from fashion, the other from tech – that are spearheading innovation, disrupting the norm and changing the face of the industry as we know it.



This year’s winners will be decided by an esteemed panel of experts from across the Fashion and Tech industries. With more to be announced shortly, here are the first of our judges:


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Caroline Rush

Chief Executive


Maria McClay

Industry Head – Fashion


Sheena Sauvaire



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Eve Williams

Head Of Brand Experience


Robin Derrick

Executive Creative Director

Spring Studios





To nominate, please fill in the below form by March 24th 2017.