London summit
Kings Place, May 20-21, 2015
Discover the most disruptive technologies from around the world impacting fashion today: supercharge your strategy with the newest ideas in ecommerce, in-store, mobile, wearables & social.


Peter Fitzgerald

Country Sales Director, Google

Peter is the Country Sales Director for Google UK, the biggest market for Google outside the US and the most advanced major country in terms of e-commerce and online advertising spending.

Peter is also a Non-Executive Director of UK department store Debenhams and President, Innovation & Digital, of the British Fashion Council.

Previously, Peter spent 8 years at Amazon as the Director of Business Develoment

Sam Lowe

Chief Technology Officer,

Sam joined MATCHESFASHION.COM in 2013 as CTO where he heads up a 60 strong team overseeing all technology, systems and infrastructure within the business. Leading the technology strategy, with a focus on innovation and growth, Sam ensures that the MATCHESFASHION.COM business continues to develop and evolve into
an ever more digital and globally connected operation to offer clients the ultimate in
modern luxury shopping.

Maggie Porteous

Director of Selling, John Lewis

Maggie Porteous is Director of Selling, North & New Format and is responsible for 25 John
Lewis stores from Exeter in the south to Aberdeen in the north. Having joined John Lewis Brent Cross as a graduate trainee Maggie has worked in more than ten John Lewis shops across the country. At the same time as being Head of Branch at Cheadle, Maggie was also responsible for opening our store in the Trafford Centre in 2005.

Sandrine Deveaux

Multichannel Director, Harvey Nichols

Sandrine Deveaux joined Harvey Nichols in May 2011 from Matches, where she held the position of Marketing and E-commerce Director, reporting to the owners and leading the business from a London-based boutique to a leading online fashion destination. Prior to that, Sandrine worked at AOL, where she led the development of the content and video offering, and at Bloomberg Media as Head of Content Distribution in Europe.

Daniel Bobroff

Investment Director, ASOS

Daniel has a career of over twenty five years as a tech entrepreneur with a wide body of work. He was acclaimed for “selling Sonic to the Admen”, pioneering in-game advertising throughout the nineties with the first campaigns seen within the medium and working with some of the World’s most famous brands.

Neil Waller

Co-Founder, Shore Projects

Neil is one of the co-founders of Shore Projects, a British watch brand that, thanks in large
part to its approach social media and audience engagement, has had phenomenal growth
since launching in April 2014. The company has seen consistent month on month growth
averaging 200% and has been taken on by retailers such as Liberty, Anthropologie,
Selfridges, John Lewis, ASOS, Urban Outfitters and Top Shop.

Richard Chen

Venture Partner , Ceyuan Ventures

Richard is a partner of Ceyuan Ventures, one of the largest VC funds in China, in charge of cross-border TMT investments and bringing top Western tech companies in China. Over the past year, Ceyuan have made many interesting investments, such as Farfetch, Auctionata, onefinestay, ROLI, Taptalk, FishBrain, Plated, and Boxed.

Daniel Murray

Founder, Grabble

Following a career in advertising, working with
technology brands like Amazon, Spotify and Intel, Daniel launched the website for Grabble before rapidly pivoting to mobile. He and his Co-Founder Joel have created the "Tinder for Fashion", which has been featured as best new app in 34 countries by Apple and won a series of awards, as well as trending nationally on Twitter.

Decoded Fashion